If you’ve logged into Google Tag Manager recently, you might have seen this message, “Your tagging server is out of date…”. Or even worse, “Your tagging server is
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- Author: Wynne Pirini
Why Are My Facebook Ads Conversions Different from My Shopping Cart?!
Common question I get asked a lot by Media Buyers, by people that are responsible for driving results for their business with paid media is why do my
The Complete GA4 Migration Checklist for 2022
Universal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024. In order make comparisons from year to the
Why You Need a Tracking Blueprint
If you’re anything like the average business, your tracking is a ‘Hodge Podge’ of tags and pixels splattered all over the place… you’ve got error warnings in Facebook
Do You Actually Need Server-Side Tracking?
I come across LOTS of businesses who still do not use server-side tracking… some generating $100M or more in revenue! You know the old saying, ‘If it ain’t
How to Get Hyros & Wicked Reports-Like Functionality in Google Analytics
Recently, had a client who thought their Facebook Ads were doing 5x better than what they actually were because of what FB Ad reports were telling them. Another
4-Steps to Set Up Google Ads Enhanced Conversions with GTM Server-Side
Google Ads Enhanced Conversions (or GEC) is Google’s version of Facebook CAPI. It uses hashed user data to capture conversions that would otherwise be lost due to ad
The Definitive Guide to Google Analytics Attribution Models 2022
Google Analytics is a POWERHOUSE for figuring out what’s working and what’s not in your marketing. When configured properly, you’ll gain insights similar to Wicked Reports or Hyros!
5-Steps to Add Google Tag Manager to Shopify
In this article, I share 5-steps to add Google Tag Manager to Shopify. This should take 5-minutes or less to complete. (Note – In this article, I’m not
