In this article, I share 5-steps to add Google Tag Manager to Shopify. This should take 5-minutes or less to complete. (Note – In this article, I’m not covering how to set up marketing tags for Universal Analytics, Google Analytics 4, Google Ads, Facebook Ads, and other integrations. To keep this brief, I’ll cover these related topics in subsequent articles.) Why Use GTM on Shopify? If you […]
Universal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024. In order make comparisons from year to the next, you’ll want at least 12-months of historical data before July 2023 comes around. You can’t import your UA data into Google Analytics 4, unfortunately. So, if […]
If you’re anything like the average business, your tracking is a ‘Hodge Podge’ of tags and pixels splattered all over the place… you’ve got error warnings in Facebook and Google Ads… and you have big blind spots in your marketing analytics. The main reason this happening is from NOT having a Tracking Blueprint. Without a plan, one team member does […]
Google Ads Enhanced Conversions (or GEC) is Google’s version of Facebook CAPI. It uses hashed user data to capture conversions that would otherwise be lost due to ad tracking-blocker technology. In this article, you’ll learn the 4-steps to implement Google Enhanced Conversions with Google Tag Manager Server-side. I recommend avoiding the Global Site Tag method […]
I come across LOTS of businesses who still do not use server-side tracking… some generating $100M or more in revenue! You know the old saying, ‘If it ain’t broke, don’t fix it’. After all, why bother tying yourself up in knots when your current tracking is working just fine? To answer why, we first need a little […]
Recently, had a client who thought their Facebook Ads were doing 5x better than what they actually were because of what FB Ad reports were telling them. Another client discovered their Google Ads were 3.5x more profitable than their FB or Tiktok campaigns, but FB Ads and Google Ads were telling them different stories. I’ve […]
Common question I get asked a lot by Media Buyers, by people that are responsible for driving results for their business with paid media is why do my Facebook ads results and my CRM and my shopping cart all tell different stories? The numbers are all over the place! There are a few reasons why […]
If you’ve logged into Google Tag Manager recently, you might have seen this message, “Your tagging server is out of date…”. Or even worse, “Your tagging server is out of date and no-longer supported”. An anxiety-inducing experience for sure! I’ve been setting up GTM server for clients for years and this is this is […]
Google Analytics is a POWERHOUSE for figuring out what’s working and what’s not in your marketing. When configured properly, you’ll gain insights similar to Wicked Reports or Hyros! In this guide, I show how with both Universal Analytics and Google Analytics 4. What is Attribution Modelling? An attribution model is a set of rules for […]
