{"id":155,"date":"2021-07-30T00:49:52","date_gmt":"2021-07-30T00:49:52","guid":{"rendered":"https:\/\/measurebit.com\/?p=155"},"modified":"2022-06-07T01:57:58","modified_gmt":"2022-06-07T01:57:58","slug":"5-steps-to-add-google-tag-manager-to-shopify-in-5-minutes","status":"publish","type":"post","link":"https:\/\/measurebit.com\/5-steps-to-add-google-tag-manager-to-shopify-in-5-minutes\/","title":{"rendered":"5-Steps to Add Google Tag Manager to Shopify"},"content":{"rendered":"
In this article, I share 5-steps to add <\/span>Google <\/span><\/span>Tag Manager<\/span><\/span> to Shopify<\/span>. This should take 5-minutes or less to complete.<\/span><\/p>\n (Note – In this article, I’m not covering how to set up marketing tags<\/span> for Universal Analytics<\/span>, Google <\/span>Analytics<\/span><\/span> 4, Google Ads, Facebook<\/span><\/span> Ads<\/span>, and other integrations. To keep this brief, I’ll cover these related topics in subsequent articles.)<\/span><\/p>\n If you want to run profitable digital marketing campaigns for your Shopify store, you must track every meaningful step of your checkout process.<\/span><\/p>\n This helps you understand the effectiveness of individual marketing campaigns… customer journey… customer lifetime value… ROI of your various products… content effectiveness… and so on. As a result, you can learn where exactly to focus your resources so you grow your business.<\/span><\/p>\n Basic Shopify<\/i><\/span><\/span> comes with some analytic capabilities called <\/span>Shopify <\/i><\/span>Analytics<\/i><\/span><\/span>. This displays purchases, revenue, refunds, and even UTM data for referral traffic from other sites.<\/span><\/p>\n Universal Analytics<\/span> is also a native Shopify integration<\/span> that includes <\/span>Enhanced <\/i><\/span>Ecommerce<\/i><\/span> Tracking<\/i><\/span>. <\/i><\/span>But Shopify only sends this conversion data to Universal Analytics<\/span> and not to Google Ads.<\/span><\/p>\n Also, if you’re running Facebook<\/span><\/span> ads<\/span>, there are currently major issues with Facebook<\/span> Pixel and <\/span>Facebook<\/span> CAPI<\/span><\/a> not de-duplicating properly (hundreds of store owners complaining about this on Reddit)… so you end up double-counting conversions. This in turn screws up the reporting and profitability of your ad campaigns.<\/span><\/p>\n Lastly, there’s <\/span>still no support<\/i><\/span> for Google <\/span>Analytics<\/span><\/span> 4 – Google’s much improved Google <\/span>Analytics<\/span><\/span> product.<\/span><\/p>\n This means if you’re relying on Basic Shopify default features, you’re likely missing out on many profit-improvement insights.<\/span><\/p>\n Google <\/span><\/span>Tag Manager<\/span><\/span> (or GTM for short) unlocks the full power of your conversion tracking<\/span> & analytics<\/span> power of your ecommerce data<\/span>. The only downside is, you normally have to upgrade to <\/span>Shopify Plus<\/span>, starting at $2,000 per month<\/span><\/a>. (Fine if you’re an enterprise customer but hard to justify for smaller stores.)<\/span><\/p>\nWhy Use GTM on Shopify?<\/span><\/h2>\n