{"id":265,"date":"2022-06-05T21:19:08","date_gmt":"2022-06-05T21:19:08","guid":{"rendered":"https:\/\/measurebit.com\/?p=265"},"modified":"2022-10-04T14:30:30","modified_gmt":"2022-10-04T18:30:30","slug":"the-definitive-guide-to-google-analytics-attribution-models-2022","status":"publish","type":"post","link":"https:\/\/measurebit.com\/the-definitive-guide-to-google-analytics-attribution-models-2022\/","title":{"rendered":"The Definitive Guide to Google Analytics Attribution Models 2022"},"content":{"rendered":"\n
Google Analytics is a POWERHOUSE for figuring out what’s working and what’s not in your marketing. When configured properly, you’ll gain insights similar to Wicked Reports or Hyros! In this guide, I show how with both Universal Analytics and Google Analytics 4.<\/p>\n\n\n\n
An attribution model is a set of rules for defining how much conversion credit is assigned for each touchpoint prospects encounter on their journey to becoming customers.<\/p>\n\n\n\n