{"id":396,"date":"2022-07-25T17:20:34","date_gmt":"2022-07-25T21:20:34","guid":{"rendered":"https:\/\/measurebit.com\/?p=396"},"modified":"2022-07-26T00:09:08","modified_gmt":"2022-07-26T04:09:08","slug":"why-you-need-a-tracking-plan","status":"publish","type":"post","link":"https:\/\/measurebit.com\/why-you-need-a-tracking-plan\/","title":{"rendered":"Why You Need a Tracking Blueprint"},"content":{"rendered":"\n

If you’re anything <\/em>like the average business, your tracking is a ‘Hodge Podge’ of tags and pixels splattered all over the place… you’ve got error warnings in Facebook and Google Ads… and you have big blind spots <\/em>in your marketing analytics.<\/p>\n\n\n\n

The main reason this happening is from NOT having a Tracking Blueprint<\/strong>.<\/p>\n\n\n\n

Without a plan, one team member does things one way<\/em>, while another does things another way<\/em>.<\/p>\n\n\n\n

Imagine trying to construct a building without a Blueprint… the builder, plumber, electrician, and glaziers all doing their own thing.<\/p>\n\n\n\n

Costly mistakes and delays would be inevitable!<\/p>\n\n\n\n

That’s why they have to <\/em>follow a Blueprint (with a competent<\/em> project manager directing things).<\/p>\n\n\n\n

In the same way, you need a Blueprint for your tracking, too… otherwise you’ll end up with mess.<\/p>\n\n\n\n

So, in this article I share the steps to create a Tracking Blueprint for your business. Then I show how to implement and keep it up to date.<\/p>\n\n\n\n

Let’s go!<\/p>\n\n\n\n

How to Create a Tracking Blueprint<\/strong><\/h2>\n\n\n\n

Imagine I have an Online Fitness business that sells fitness subscriptions.<\/p>\n\n\n\n

For this example, we’re using a Free Trial to allow people to try out my service. Then, some of my users will upgrade to a paid monthly membership.<\/p>\n\n\n\n

Where do we start?<\/p>\n\n\n\n

First, we begin with a Big Picture<\/em> of the business goals then drill down from there.<\/p>\n\n\n\n

Here are the five steps involved:<\/p>\n\n\n\n

  1. State your key business objectives<\/li>
  2. Translate those into KPIs<\/li>
  3. Identify the events linked with each KPI<\/li>
  4. Find the parameters associated with each event<\/li>
  5. Summarize in a Tracking Blueprint<\/li><\/ol>\n\n\n\n

    Let’s go through each of these step in a little more detail…<\/p>\n\n\n\n

    1. Business Objectives<\/strong><\/h3>\n\n\n\n

    Ask, what are the main goals for your business?<\/p>\n\n\n\n

    I recommend discussing this with some of your organization’s key decision makers. They will likely give perspectives that you hadn’t thought of. <\/p>\n\n\n\n

    Examples of some some typical high-level business goals:<\/p>\n\n\n\n