{"id":396,"date":"2022-07-25T17:20:34","date_gmt":"2022-07-25T21:20:34","guid":{"rendered":"https:\/\/measurebit.com\/?p=396"},"modified":"2022-07-26T00:09:08","modified_gmt":"2022-07-26T04:09:08","slug":"why-you-need-a-tracking-plan","status":"publish","type":"post","link":"https:\/\/measurebit.com\/why-you-need-a-tracking-plan\/","title":{"rendered":"Why You Need a Tracking Blueprint"},"content":{"rendered":"\n
If you’re anything <\/em>like the average business, your tracking is a ‘Hodge Podge’ of tags and pixels splattered all over the place… you’ve got error warnings in Facebook and Google Ads… and you have big blind spots <\/em>in your marketing analytics.<\/p>\n\n\n\n The main reason this happening is from NOT having a Tracking Blueprint<\/strong>.<\/p>\n\n\n\n Without a plan, one team member does things one way<\/em>, while another does things another way<\/em>.<\/p>\n\n\n\n Imagine trying to construct a building without a Blueprint… the builder, plumber, electrician, and glaziers all doing their own thing.<\/p>\n\n\n\n Costly mistakes and delays would be inevitable!<\/p>\n\n\n\n That’s why they have to <\/em>follow a Blueprint (with a competent<\/em> project manager directing things).<\/p>\n\n\n\n In the same way, you need a Blueprint for your tracking, too… otherwise you’ll end up with mess.<\/p>\n\n\n\n So, in this article I share the steps to create a Tracking Blueprint for your business. Then I show how to implement and keep it up to date.<\/p>\n\n\n\n Let’s go!<\/p>\n\n\n\n Imagine I have an Online Fitness business that sells fitness subscriptions.<\/p>\n\n\n\n For this example, we’re using a Free Trial to allow people to try out my service. Then, some of my users will upgrade to a paid monthly membership.<\/p>\n\n\n\n Where do we start?<\/p>\n\n\n\n First, we begin with a Big Picture<\/em> of the business goals then drill down from there.<\/p>\n\n\n\n Here are the five steps involved:<\/p>\n\n\n\n Let’s go through each of these step in a little more detail…<\/p>\n\n\n\n Ask, what are the main goals for your business?<\/p>\n\n\n\n I recommend discussing this with some of your organization’s key decision makers. They will likely give perspectives that you hadn’t thought of. <\/p>\n\n\n\n Examples of some some typical high-level business goals:<\/p>\n\n\n\n Once your main goals are clarified, we can turn them into measurable KPIs.<\/p>\n\n\n\n Take our “grow user-base” goal, for example. We can measure progress with the following KPIs:<\/p>\n\n\n\n We can also measure progress toward our “increase review” goal with these KPIs:<\/p>\n\n\n\n The next step is turn your KPIs into a set of events that are worth tracking.<\/p>\n\n\n\n Using a pen and pad, list your KPIs in one column. Then in another column, list all the possible events for each KPI, and connect them with arrows.<\/p>\n\n\n\nHow to Create a Tracking Blueprint<\/strong><\/h2>\n\n\n\n
1. Business Objectives<\/strong><\/h3>\n\n\n\n
2. Key Performance Indicators<\/strong><\/h3>\n\n\n\n
3. Events<\/strong><\/h3>\n\n\n\n