{"id":577,"date":"2022-10-02T18:25:46","date_gmt":"2022-10-02T22:25:46","guid":{"rendered":"https:\/\/measurebit.com\/?p=577"},"modified":"2022-10-10T22:07:16","modified_gmt":"2022-10-11T02:07:16","slug":"the-2022-ga4-migration-checklist","status":"publish","type":"post","link":"https:\/\/measurebit.com\/the-2022-ga4-migration-checklist\/","title":{"rendered":"The Complete GA4 Migration Checklist for 2022"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Move to Google Analytics 4 &amp; Migrate GA3 before June 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lRGXoc7d9QE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Universal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024.<\/p>\n\n\n\n<p>In order make comparisons from year to the next, you&#8217;ll want at least 12-months of historical data before July 2023 comes around. You can&#8217;t import your UA data into Google Analytics 4, unfortunately. So, if you haven&#8217;t done so already, that means creating a GA4 property IMMEDIATELY.<\/p>\n\n\n\n<p>This guide shows exactly how to upgrade to GA4 like a pro.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contents<\/h2>\n\n\n\n<ul><li>Tracking Blueprint<\/li><li>Setup Google Analytics 4<\/li><li>Add GA4 Using Google Tag Manager<\/li><li>Consent Management Considerations<\/li><li>Conclusion<\/li><li><span class=\"tve-leads-two-step-trigger tl-2step-trigger-644\">Download the <strong>GA4 Migration Checklist<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tracking Blueprint<\/h2>\n\n\n\n<p>Imagine building a house.<\/p>\n\n\n\n<p>Unless you want the project to run overtime, cost a fortune and have quality issues, you&#8217;ll want to follow a blueprint.<\/p>\n\n\n\n<p>Similarly, when it comes to Analytics, starting with a Tracking Blueprint will pay dividends later.<\/p>\n\n\n\n<p>Creating a Tracking Blueprint involves mapping out your business goals and KPIs, and then deciding which events and parameters you need to measure.<\/p>\n\n\n\n<p>Download the free <a href=\"https:\/\/measurebit.com\/why-you-need-a-tracking-plan\/\"><span style=\"text-decoration: underline;\">Tracking Blueprint<\/span><\/a> template here.<br><br>Also, study what&#8217;s already been done in your Universal Analytics to see to see what data is still relevant.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setup Google Analytics 4<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Create a GA4 Property<\/h4>\n\n\n\n<p>Once you have your Tracking Blueprint, it&#8217;s time to create a Google Analytics 4 property.<\/p>\n\n\n\n<p>In your Universal Analytics account, click &#8220;Admin&#8221; button in the bottom left corner of the screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-27-1024x568.png\" alt=\"\" class=\"wp-image-578\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-27-1024x568.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-27-300x166.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-27-768x426.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-27-1536x851.png 1536w, https:\/\/measurebit.com\/wp-content\/uploads\/image-27.png 1548w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You&#8217;ll see a button to create your new GA4 property in &#8220;Property&#8221; column.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1022\" height=\"586\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-28.png\" alt=\"\" class=\"wp-image-579\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-28.png 1022w, https:\/\/measurebit.com\/wp-content\/uploads\/image-28-300x172.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-28-768x440.png 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>If you click the &#8220;Enable data collection using your existing global site tag(s)&#8221; checkbox, the system will populate events from the existing Universal Analytics setup. This will limit your ability to setup GA4 correctly. As such, <strong>we recommend leaving this box unchecked<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">GA Measurement ID<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"456\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-37-1024x456.png\" alt=\"\" class=\"wp-image-588\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-37-1024x456.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-37-300x134.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-37-768x342.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-37.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now, within the new GA4 property:<\/p>\n\n\n\n<p><strong>Go to <\/strong><strong>Data<\/strong><strong> Streams &gt; Stream<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"545\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-38-1024x545.png\" alt=\"\" class=\"wp-image-589\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-38-1024x545.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-38-300x160.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-38-768x409.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-38.png 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Copy the Measurement ID into a notepad. We&#8217;ll be using this later in this process.<\/p>\n\n\n\n<p>With these basic steps completed, let&#8217;s look at a few other recommended settings that will greatly improve your analytics.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Enhanced Measurement<\/h4>\n\n\n\n<p>In the image above, you&#8217;ll notice Enhanced Measurement is enabled by default.<\/p>\n\n\n\n<p>This is a new feature in GA4. It allows you automatically collect data on standard events such as scroll, click, view search results, video progress, and file downloads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cross-Domain Tracking<\/h4>\n\n\n\n<p>When a prospect visits your site for the first time, GA4 assigns them a unique <strong>client_id<\/strong> and stores the value as a 1st-party cookie.<\/p>\n\n\n\n<p>1st-party cookies can be accessed by any subdomains that share the same root domain. Example &#8211; cookies created on https:\/\/your-site.com can be accessed by https:\/\/go.your-site.com.<\/p>\n\n\n\n<p>client_id is extremely important for keeping track of all the activities a prospect does as they browse through your sites and pages.<\/p>\n\n\n\n<p>If the site your prospect navigates to does not share the same root domain, GA4 has no way of accessing the client_id cookie. So, it sets <em>a new one<\/em>.<\/p>\n\n\n\n<p>As a result, the system thinks the visitor as a different person altogether. It has no memory of what the visitor was doing on the previous site just seconds earlier.<\/p>\n\n\n\n<p>That&#8217;s why, to see the customer journey across all of your interconnected sites, you need to setup cross-domain tracking.<\/p>\n\n\n\n<p>Here&#8217;s how to do it:<\/p>\n\n\n\n<p><strong>Go to <\/strong><strong>Data<\/strong><strong> Streams &gt; Stream &gt; Configure Tag Settings &gt; Configure your domains<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-created-with-cloudapp wp-block-embed-created-with-cloudapp\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/w.measurebit.com\/geuypzG8\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/p122.p4.n0.cdn.getcloudapp.com\/items\/geuypzG8\/687beb55-2156-43e6-aea4-12a91ccff9d9.jpeg\" alt=\"Image 2022-09-29 at 2.30.20 PM\" width=\"1048\" height=\"540\" \/><\/a>\n<\/div><\/figure>\n\n\n\n<p>Add a list of all your root domains (without https) and click &#8220;Save&#8221;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Referral Exclusions<\/h4>\n\n\n\n<p>When multiple websites link to each other &#8211; main website, funnel system, and ecommerce store &#8211; they act as a single interconnected system.<\/p>\n\n\n\n<p>Take the example of driving paid traffic to a funnel. At the end of the funnel is a link to your main site.<\/p>\n\n\n\n<p>Normally, any visitors to the main site will look like they were referred by your funnel. Yet, the ad campaign should have received credit for the visit, not the funnel.<\/p>\n\n\n\n<p>Unless Referral Exclusions are configured, you won&#8217;t see the original referrer information.<\/p>\n\n\n\n<p>To get your analytics telling the right story, you need to configure Referral Exclusions.<\/p>\n\n\n\n<p>With Universal Analytics, you had to manually configure Referral Exclusions.<\/p>\n\n\n\n<p>With GA4, when you have Cross-Domain Tracking configured, the <a href=\"https:\/\/support.google.com\/analytics\/answer\/10327750?ck_subscriber_id=750579406\">docs say Referral Exclusion should work too<\/a>.<\/p>\n\n\n\n<p>However, I like to be doubly sure by doing the following:<\/p>\n\n\n\n<p><strong>Go to <\/strong><strong>Data<\/strong><strong> Streams &gt; Stream &gt; Configure Tag Settings<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"701\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-48-1024x701.png\" alt=\"\" class=\"wp-image-600\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-48-1024x701.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-48-300x205.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-48-768x526.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-48.png 1091w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Click the &#8220;Show more&#8221; button to reveal more options, then click &#8220;List unwanted referrals&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"482\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-50-1024x482.png\" alt=\"\" class=\"wp-image-602\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-50-1024x482.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-50-300x141.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-50-768x361.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-50.png 1103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Enter the domains you want to exclude referrals from, then click &#8220;Save&#8221;.<\/p>\n\n\n\n<p>Now referrals between the listed domains will be ignored, and the actual referral source will be shown in your analytics reports.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Data Retention<\/h4>\n\n\n\n<p>By default, GA4&#8217;s data retention for events associated with cookies, user IDs or advertising click IDs are set to 2 months.<\/p>\n\n\n\n<p>You can extend this period up to 14 months.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-created-with-cloudapp wp-block-embed-created-with-cloudapp\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/w.measurebit.com\/yAuQ0bBG\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/p122.p4.n0.cdn.getcloudapp.com\/items\/yAuQ0bBG\/d1ec233c-f787-4723-a951-d879d4017a7e.jpeg\" alt=\"Image 2022-09-29 at 2.15.12 PM\" width=\"1247\" height=\"927\" \/><\/a>\n<\/div><\/figure>\n\n\n\n<p><strong>Go to Admin &gt; Data Settings &gt; Data Retention<\/strong>, click the drop down and select &#8220;14-months&#8221; then hit the &#8220;save&#8221; button.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Custom Events<\/h4>\n\n\n\n<p>If you&#8217;re using Google Tag Manager to deploy GA4 (strongly recommended), then you can create a custom event from your website with the following script:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;<br>  dataLayer.push({<br> &nbsp;  event: \"some_custom_event\"<br>  }); <br>&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Custom Definitions<\/h4>\n\n\n\n<p>When sending parameters along with events to GA4, if they&#8217;re not already defined as dimensions, you&#8217;ll have to define them before you can access them in reporting. To do so:<\/p>\n\n\n\n<p><strong>Go to Configure &gt; Custom definitions &gt; Custom dimensions<\/strong> and click the &#8220;<strong>Create custom dimensions<\/strong>&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"385\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-51-1024x385.png\" alt=\"\" class=\"wp-image-604\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-51-1024x385.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-51-300x113.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-51-768x289.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-51.png 1262w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Two dimensions you should define right away is &#8220;content&#8221; and &#8220;term&#8221;. These correspond with <strong>utm_content<\/strong> and <strong>utm_term<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>For some odd reason, the Google Analytics 4 team decided to leave these out of the default setup. Lots of people use these dimensions.<\/p><\/blockquote>\n\n\n\n<p>The system will need to have collected event data with dimension in order to be able to define it as a custom dimension.<\/p>\n\n\n\n<p>Give the dimension an appropriate name, choose whether the scope is for an Event or for a User, select a parameter (that the system has already seen) from the dropdown and hit &#8220;Save&#8221;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Custom Metrics<\/h4>\n\n\n\n<p>This is a similar process to custom definitions.<\/p>\n\n\n\n<p><strong>Go to Configure &gt; Custom definitions &gt; Custom <\/strong><strong>metrics<\/strong><strong> <\/strong>and click the &#8220;<strong>Create custom <\/strong><strong>metrics<\/strong>&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"470\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-52-1024x470.png\" alt=\"\" class=\"wp-image-605\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-52-1024x470.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-52-300x138.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-52-768x352.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-52.png 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Give the metric a name, choose whether the scope is for an Event or for a User, select a parameter (that the system has already seen) from the dropdown, choose the unit of measure, then hit &#8220;Save&#8221;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conversions<\/h4>\n\n\n\n<p>To run queries about specific conversions, you first need to mark certain events as being a conversion.<\/p>\n\n\n\n<p>To do that is simple. <strong>Go to Conversions &gt; Events<\/strong>. Then toggle the event as a conversion.<\/p>\n\n\n\n<p>Now the event will show up as a conversion that you query in reporting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"570\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-53-1024x570.png\" alt=\"\" class=\"wp-image-606\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-53-1024x570.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-53-300x167.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-53-768x427.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-53.png 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can define up to 30 conversions with GA4&#8217;s free tier.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Ads<\/h4>\n\n\n\n<p>Linking your Google Ads account allows you to see your ad costs and <a href=\"https:\/\/measurebit.com\/how-to-get-hyros-wicked-reports-like-functionality-in-google-analytics\/\">analyze CPA and ROAS in GA4<\/a> (powerful). Plus, you can create audiences from GA4 audiences and optimize for GA4 conversions in Google Ads.<\/p>\n\n\n\n<p>Make sure you&#8217;re already logged into your Google Ads account, in a separate tab.<\/p>\n\n\n\n<p><strong>Go to Admin &gt; Property &gt; Google Ads links &gt; Link<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"375\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-56-1024x375.png\" alt=\"\" class=\"wp-image-609\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-56-1024x375.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-56-300x110.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-56-768x281.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-56.png 1123w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Click &#8220;Choose Google Ads accounts&#8221;, choose the account you want link, then click Confirm&#8221;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Search Console<\/h4>\n\n\n\n<p>Linking Google Search Console provides information about the performance of organic-search traffic in GA4.<\/p>\n\n\n\n<p>Make sure you&#8217;re already logged into Search Console, in a separate tab.<\/p>\n\n\n\n<p><strong>Go to Admin &gt; Property &gt; <\/strong><strong>Search Console<\/strong><strong> links<\/strong> and click the &#8220;Link&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"659\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-57-1024x659.png\" alt=\"\" class=\"wp-image-610\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-57-1024x659.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-57-300x193.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-57-768x494.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-57.png 1103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Click &#8220;Choose accounts, choose the account to link, and click &#8220;Next&#8221;, then click &#8220;Confirm&#8221;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google BigQuery<\/h4>\n\n\n\n<p>There are some drawbacks to keeping your data in Google Analytics 4:<\/p>\n\n\n\n<ul><li>GA4 doesn&#8217;t allow you to add PII data (personally identifiable information)<\/li><li>After a maximum of 14 months, some of the data starts disappearing<\/li><li>You can&#8217;t join GA4 data with other data from your CRM, cart, payment processor, etc<\/li><li>The maximum attribution lookback window is 90-days. So, if the time it takes to convert a visitor is longer than 90-days, you won&#8217;t be able to tie the conversion back to the original visit.<\/li><\/ul>\n\n\n\n<p>Data is oil and owning your own 1st-party data platform is like owning an oil rig.<\/p>\n\n\n\n<p>The cost of running a BigQuery instance is nominal. Most small businesses will be lucky to break $5 per month and the costs for mid-market enterprise are normally modest.<\/p>\n\n\n\n<p>In short, there&#8217;s no good reason not to store your data in BigQuery.<\/p>\n\n\n\n<p>To create a BigQuery instance, you first need a Google Cloud Platform (GCP) account. New accounts get $300 free credit to be used over the first 90-days.<\/p>\n\n\n\n<p>Once you&#8217;ve created a BigQuery instance, make sure you&#8217;re logged into GCP.<\/p>\n\n\n\n<p>Next, <strong>go to Admin &gt; Property &gt; BigQuery<\/strong> and click the &#8220;Link&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-58-1024x536.png\" alt=\"\" class=\"wp-image-611\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-58-1024x536.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-58-300x157.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-58-768x402.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-58.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Click &#8220;Choose a BigQuery project&#8221;, choose the proejct to link, and click &#8220;Next&#8221;, then click &#8220;Confirm&#8221;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Debug Filter<\/h4>\n\n\n\n<p>When testing your setup with Google Tag Manager, it usually adds a query string at the end of the URL. For example &#8211; https:\/\/measurebit.com\/?gtm_debug=1664426399801.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"669\" height=\"242\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-54.png\" alt=\"\" class=\"wp-image-607\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-54.png 669w, https:\/\/measurebit.com\/wp-content\/uploads\/image-54-300x109.png 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<p>If you want to filter out these visits so they don&#8217;t show up in your digital analytics:<\/p>\n\n\n\n<p><strong>Go to Admin &gt; Property &gt; <\/strong><strong>Data<\/strong><strong> Settings &gt; <\/strong><strong>Data<\/strong><strong> Filters &gt; Create Filter<\/strong><\/p>\n\n\n\n<p>Choose whether you want to filter &#8220;Developer Traffic&#8221; or &#8220;Internal Traffic&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"674\" height=\"417\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-64.png\" alt=\"\" class=\"wp-image-723\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-64.png 674w, https:\/\/measurebit.com\/wp-content\/uploads\/image-64-300x186.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure>\n\n\n\n<p>In this case, we&#8217;ll choose &#8220;Developer Traffic&#8221;, exclude, and filter state &#8220;Testing&#8221; (to label the hit with a &#8220;test&#8221; parameter) or active (to exclude the traffic altogether).<\/p>\n\n\n\n<p>Next, click &#8220;Create&#8221;.<\/p>\n\n\n\n<p>That wraps up the most common GA4 configurations. Now, let&#8217;s cover how to deploy GA4 on your website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcf10087\"><br><span class=\"tve-leads-two-step-trigger tl-2step-trigger-644\"><strong>Download the free GA4 Migration Guide<\/strong><\/span><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add GA4 Using Google Tag Manager<\/h2>\n\n\n\n<p>The best way to add Google Analytics 4 to your site is via Google Tag Manager. It gives you most freedom for collecting all the events and parameters you need while having fine-grained control over where tags fire.<\/p>\n\n\n\n<p>If you&#8217;re not already using GTM, make sure you&#8217;re logged into gmail, then navigate to tagmanager.google.com and create a free account.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a GTM Web Container<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"991\" height=\"615\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-30.png\" alt=\"\" class=\"wp-image-581\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-30.png 991w, https:\/\/measurebit.com\/wp-content\/uploads\/image-30-300x186.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-30-768x477.png 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/figure>\n\n\n\n<p>Click the button with 3 little dots near the top right to reveal a dropdown menu, then click &#8220;Create Container&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Best practice is to create both Web and Server containers and link them together for a robust server-side tracking setup. But you can do this in stages and add the server-side tracking at a later date.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"980\" height=\"625\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-31.png\" alt=\"\" class=\"wp-image-582\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-31.png 980w, https:\/\/measurebit.com\/wp-content\/uploads\/image-31-300x191.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-31-768x490.png 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p>Give your GTM container a name, choose the &#8220;Web&#8221; option, then click the &#8220;Create&#8221; button.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">GA4 Configuration Tag<\/h4>\n\n\n\n<p>You need at least two GA4 tags&#8230; one for initial page load and one for any events you&#8217;re measuring.<\/p>\n\n\n\n<p>Let&#8217;s set up the page load tag first.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"997\" height=\"462\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-32.png\" alt=\"\" class=\"wp-image-583\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-32.png 997w, https:\/\/measurebit.com\/wp-content\/uploads\/image-32-300x139.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-32-768x356.png 768w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p>Click &#8220;Tags&#8221; link.<\/p>\n\n\n\n<p>Click &#8220;New&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"986\" height=\"388\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-34.png\" alt=\"\" class=\"wp-image-585\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-34.png 986w, https:\/\/measurebit.com\/wp-content\/uploads\/image-34-300x118.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-34-768x302.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<p>Name the tag (e.g. &#8220;GA4&#8221;).<\/p>\n\n\n\n<p>Click &#8220;Choose a tag type to begin setup&#8230;&#8221; link.<\/p>\n\n\n\n<p>Choose &#8220;Google Analytics: GA4 Configuration&#8221; from the menu options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-36-1024x535.png\" alt=\"\" class=\"wp-image-587\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-36-1024x535.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-36-300x157.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-36-768x401.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-36.png 1159w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Enter the GA4 Measurement ID into the box provided.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"406\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-59-1024x406.png\" alt=\"\" class=\"wp-image-628\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-59-1024x406.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-59-300x119.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-59-768x305.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-59.png 1159w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Click &#8220;Triggering&#8221; section and select &#8220;All Pages&#8221; option.<\/p>\n\n\n\n<p>Then click &#8220;Save&#8221; button to save the tag setup.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Data Layer<\/h4>\n\n\n\n<p>Next, we need another tag to send data to GA4 whenever something meaningful happens on a web page.<\/p>\n\n\n\n<p>We&#8217;ll come back to creating this tag in just a moment. But first we have to create some kind of trigger to tell the tag to fire.<\/p>\n\n\n\n<p>You can trigger tags upon just anything in GTM.<\/p>\n\n\n\n<p>Wherever possible, we try to trigger tags with <em>events<\/em> rather than page views.<\/p>\n\n\n\n<p>Why events?<\/p>\n\n\n\n<p>An event can be clicking a link or button&#8230; scrolling down the page&#8230; browsing a page for longer than 30 seconds&#8230; filling out a form&#8230; making a purchase&#8230; basically, any meaningful interaction you can think of.<\/p>\n\n\n\n<p>The advantage of using events is you can access a BUNCH of <em>useful <\/em>data to send to analytics, Google Ads, Facebook Ads, a database, or pretty much anywhere you choose.<\/p>\n\n\n\n<p>The way to push data from your website is using what&#8217;s known as a <strong>dataLayer push<\/strong>.<\/p>\n\n\n\n<p>Here&#8217;s a simple example of a script used to push data to GTM whenever a product detail page is viewed on an ecommerce site:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\ndataLayer.push({\n&nbsp; event: \"generate_lead\",\n&nbsp; conversion: {\n&nbsp; &nbsp; firstname: \"John\",\n&nbsp; &nbsp; lastname: \"Doe\",\n&nbsp; &nbsp; email: \"john@doe.com\",\n&nbsp; &nbsp; phone: \"+1-234-56789\",\n&nbsp; &nbsp; value: 10,\n&nbsp; &nbsp; currency: \"USD\"\n&nbsp; }\n});\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>This script creates an event named &#8220;generate_lead&#8221; and sends parameters such as name, email, phone, value, and currency along with the event. The amount of data you send depends on what you&#8217;re using it for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"548\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-43-1024x548.png\" alt=\"\" class=\"wp-image-594\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-43-1024x548.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-43-300x161.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-43-768x411.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-43.png 1373w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In GTM preview mode, events appear in the left sidebar.<\/p>\n\n\n\n<p>You can see the data that&#8217;s pushed into the dataLayer along with the event by clicking the &#8220;Data Layer&#8221; tab.<\/p>\n\n\n\n<p>(Learn more about <a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/web\/datalayer\">Google Tag Manager&#8217;s dataLayer<\/a>, here.)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Trigger<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"357\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-41-1024x357.png\" alt=\"\" class=\"wp-image-592\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-41-1024x357.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-41-300x105.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-41-768x268.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-41.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Navigate to the &#8220;Triggers&#8221; tab in the lefthand sidebar.<\/p>\n\n\n\n<p>Click &#8220;New&#8221; to create a new trigger.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-40-1024x584.png\" alt=\"\" class=\"wp-image-591\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-40-1024x584.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-40-300x171.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-40-768x438.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-40.png 1381w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Give the event an appropriate name (e.g. Event &#8211; generate_lead), then click &#8220;Choose a trigger type to begin setup &#8230;&#8221;<\/p>\n\n\n\n<p>Choose &#8220;Custom Event&#8221; from the menu options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"422\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-42-1024x422.png\" alt=\"\" class=\"wp-image-593\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-42-1024x422.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-42-300x124.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-42-768x317.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-42.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If we want this trigger to pick up the dataLayer.push example from earlier, we&#8217;d enter &#8220;generate_lead&#8221; for the event name.<\/p>\n\n\n\n<p>Click &#8220;Save&#8221; button to save the new trigger.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">GA4 Event Tag<\/h4>\n\n\n\n<p>Once again, we&#8217;ll create a new tag.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-45-1024x576.png\" alt=\"\" class=\"wp-image-596\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-45-1024x576.png 1024w, https:\/\/measurebit.com\/wp-content\/uploads\/image-45-300x169.png 300w, https:\/\/measurebit.com\/wp-content\/uploads\/image-45-768x432.png 768w, https:\/\/measurebit.com\/wp-content\/uploads\/image-45.png 1158w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Give your tag a name (e.g. GA4 &#8211; generate_lead), choose &#8220;Google Analytics: GA4 Event&#8221; as the event type, enter the event name, parameters (if you&#8217;re passing this data to GA4), and the trigger that the tag is to fire upon.<\/p>\n\n\n\n<p>Note &#8211; for privacy policy reasons, you can&#8217;t send PII (personally identifiable info) to Google Analytics.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content Grouping<\/h4>\n\n\n\n<p>I often see Analytics setups where businesses use one analytics property or view for <em>each and every domain<\/em>.<\/p>\n\n\n\n<p>The normally do this so they can view the traffic and conversions for each domain, separately.<\/p>\n\n\n\n<p>But if those domains send traffic to each other, then the data should really be in the same property. That way, you&#8217;ll be able to see the entire customer journey across multiple sites.<\/p>\n\n\n\n<p>GA4&#8217;s solution to this conundrum is to use Content Grouping.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Content groups enable you to categorize pages and screens into custom buckets so you can see metrics for related groups of information.<\/p><\/blockquote>\n\n\n\n<p>I&#8217;m not going to go into detail on how to it in this article. Here&#8217;s a GA4 knowledgebase article about <a href=\"https:\/\/support.google.com\/analytics\/answer\/11523339?hl=en#zippy=%2Cgoogle-tag-manager-websites\">Content Grouping in GA4<\/a>.<\/p>\n\n\n\n<p>Just realize it&#8217;s possible but requires some setup in Google Tag Manager.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcf10087\"><br><span class=\"tve-leads-two-step-trigger tl-2step-trigger-644\"><strong>Download the free GA4 Migration Guide<\/strong><\/span><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consent Management Considerations<\/h2>\n\n\n\n<p>So far, the focus of this article has been on moving from UA to GA4 and deploying using GTM.<\/p>\n\n\n\n<p>However, &#8216;consent management&#8217; is an area that&#8217;s growing increasingly important&#8230; most certainly if you do business in the European Union or California.<\/p>\n\n\n\n<p>Where you store your data and what you do with it is becoming <strong>important<\/strong>.<\/p>\n\n\n\n<p>We haven&#8217;t seen much in the way of court cases <em>yet<\/em>. But you can be sure that the powers that be are just itching to make examples of a few notable businesses.<\/p>\n\n\n\n<p>Luckily, Google Tag Manager has built-in support for consent management. You can toggle tags to only fire if consent is given. That leads onto my next point&#8230;<\/p>\n\n\n\n<p><strong>How do you manage consent?<\/strong><\/p>\n\n\n\n<p>If you read the GDPR and CCPA fineprint, you&#8217;ll learn that simply firing a consent popup on your website is no-longer enough.<\/p>\n\n\n\n<p>There are a number of established <em>Consent Management Platforms<\/em> who specialize in this area. Here are a few that I&#8217;ve stumbled upon during my data journeys:<\/p>\n\n\n\n<ul><li>CookieYes<\/li><li>Secure Privacy<\/li><li>illow<\/li><li>DataGrail<\/li><li>Securiti<\/li><li>Ketch<\/li><li>Ethyca <\/li><\/ul>\n\n\n\n<p>Do your own research to see if a particular service properly satisfies the legel requirements in your jurisdiction.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>With Universal Analytics going away in 9-months, now&#8217;s the time to migrate Google Analytics 4 <em>properly<\/em>.<\/p>\n\n\n\n<p>Doing so will yield clarity about what&#8217;s working and what&#8217;s not in your digital marketing.<\/p>\n\n\n\n<p>If want help setting up tracking for specific systems such as Shopify, Woocommerce, Samcart, Infusionsoft, Clickfunnels, Magento, Thrivecart, Bigcommerce, Squarespace, Typeform, Jotforms, Gravity Forms, Leadshook&#8230;<\/p>\n\n\n\n<p>Or you want to see your ad costs, CRM data, revenue, and data from Stripe, NMI, Recurly together in GA4 so you can see accurate CPA, ROAS, and LTV for your marketing&#8230; we&#8217;ve got ton of experience with this.<\/p>\n\n\n\n<p>You can <a href=\"http:\/\/call.measurebit.com\/\"><strong>schedule a free 20-minute call to discuss your project here<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Download the GA4 Migration Checklist<\/h2>\n\n\n\n<span class=\"tve-leads-two-step-trigger tl-2step-trigger-644\"><figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-62.png\" alt=\"Download the GA4 migration checklist\" class=\"wp-image-706\" width=\"300\" height=\"335\" srcset=\"https:\/\/measurebit.com\/wp-content\/uploads\/image-62.png 570w, https:\/\/measurebit.com\/wp-content\/uploads\/image-62-269x300.png 269w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/span>\n\n\n<span class=\"tve-leads-two-step-trigger tl-2step-trigger-644\"><\/p>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" style=\"border-radius:0px\">Download<\/a><\/div>\n<p><\/span>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024. In order make comparisons from year to the next, you&#8217;ll want at least 12-months of historical data before July 2023 comes around. You can&#8217;t import your UA data into Google Analytics 4, unfortunately. So, if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"_links":{"self":[{"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/posts\/577"}],"collection":[{"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/comments?post=577"}],"version-history":[{"count":56,"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/posts\/577\/revisions"}],"predecessor-version":[{"id":724,"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/posts\/577\/revisions\/724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/media\/633"}],"wp:attachment":[{"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/media?parent=577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/categories?post=577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/measurebit.com\/wp-json\/wp\/v2\/tags?post=577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}