Why Are My Facebook Ads Conversions Different from My Shopping Cart?!

Common question I get asked a lot by Media Buyers, by people that are responsible for driving results for their business with paid media is why do my

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The Complete GA4 Migration Checklist for 2022

Universal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024. In order make comparisons from year to the

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Do You Actually Need Server-Side Tracking?

I come across LOTS of businesses who still do not use server-side tracking… some generating $100M or more in revenue! You know the old saying, ‘If it ain’t

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4-Steps to Set Up Google Ads Enhanced Conversions with GTM Server-Side

Google Ads Enhanced Conversions (or GEC) is Google’s version of Facebook CAPI. It uses hashed user data to capture conversions that would otherwise be lost due to ad

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The Definitive Guide to Google Analytics Attribution Models 2022

Google Analytics is a POWERHOUSE for figuring out what’s working and what’s not in your marketing. When configured properly, you’ll gain insights similar to Wicked Reports or Hyros!

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5-Steps to Add Google Tag Manager to Shopify

In this article, I share 5-steps to add Google Tag Manager to Shopify. This should take 5-minutes or less to complete. (Note – In this article, I’m not

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